20th Century Fox Puts Movies Online First With A Big Push Behind "Digital HD"

Don't call it electronic sell-through. Call it "Digital HD." 20th Century Fox, the studio behind hits like Prometheus has got a whole new type of movie to sell you online. And while the actual product isn't that different than what you might have bought before, there are a few key differences in Fox's approach when dealing with a hip young audience and peddling its wares online.

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