3 Steps to Generating Buzz with a YouTube Contest 3 Steps - http://t.co/iiQGsIYY
October 07, 2012
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3 Steps to Generating Buzz with a YouTube Contest
Back in 2009, Ford Motor Co. made a bold move to give away new cars, free gas and free insurance to 100 lucky drivers. This six-month social media experiment, called "The Ford Fiesta Movement," started with a simple video contest on YouTube and generated a huge amount of buzz.




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