6 Must-Have Attributes of Social Media Managers

Marketing your product or brand on social media is one of the more pervasive ways people will learn about your business. You don't want to leave that responsibility in the hands of an amateur -- even one that might be conversant in Facebook and Twitter.Social media marketing requires a lot of work, a certain amount of technical savvy, excellent writing skills, empathy for customers, and an awareness the company's strategy.

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