6 Unpleasant Truths About Social Media | Fast Company

Unpleasant Truth No. 1: ENGAGEMENT CAN'T BE SEEN IN DOLLARS Until Lady Gaga, Skittles had the record for most likes and comments on a single Facebook post. Did it boost sales? "Anybody who says they can track that is in a bubble," says Michael Lebowitz, CEO of Big Spaceship, the ad firm behind the Skittles campaign.

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