A Startup You've Never Heard Of Just Beat Google On One Key Number

The Rubicon Project, a Los Angeles-based advertising startup, just got major bragging rights. It beat Google on one key metric that advertisers care deeply about-reach, or how broadly their message gets seen. In the month of July, according to ComScore, the ads that Rubicon brokers on behalf of its customers reached 212.7 million unique visitors, or 96.2 percent of the U.S.

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