Advertisers Need to Pay Attention to Connected TV [INFOGRAPHIC] http://t.co/hV5o693h
July 16, 2012
Advertising
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Advertisers Need to Pay Attention to Connected TV [INFOGRAPHIC]
Consumers have shifted their video consumption habits drastically in recent years - from cable to connected TV. That's not news. But advertisers have been slow to catch up, often undervaluing web video commercials in a world where network prime time and Super Bowl ads still command big money.
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