America's new business model: Sharing

Americans with heaps of stuff, skills and time are connecting online with tech-savvy and early adopters eager to share and rent homes, cars, tools and services in exchange for deep savings. Dubbed "collaborative consumption" - or "the sharing economy" - this movement represents the newly cemented intersection of online social networking, mobile technology, the minimalist movement and heightened penny-pinching brought on by lingering economic uncertainties.

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