As E! Channel Rebrands Itself, It Introduces a More Ad-Friendly Web Site

The E! Entertainment channel, which is introducing an extensive rebranding on Monday, will use the occasion to overhaul its Web site, presenting both content and display advertising in new ways that are meant to re-engage readers. To highlight the changes, one marketer, Samsung, will be the only advertiser on the Web site during the first week, and be billed as the presenting sponsor.

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