What’s Driving Facebook’s Olympics Deal With NBC? A Battle With Twitter For TV Presence | TechCrunch

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Facebook and NBC are expected to announce a partnership today for the London Olympic Games. In short, Facebook users will be reminded to watch NBC’s coverage and NBC viewers will be reminded to join the conversation on Facebook. On the surface, it looks like a straightforward marketing partnershi...

http://techcrunch.com/2012/07/11/whats-driving-facebooks-olympics-deal-with-nbc-a-battle-with-twitter-for-tv-presence/