Bottom of the Pyramid Concept In India http://t.co/9MREJAFO
July 26, 2012
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Bottom of the Pyramid Concept In India
The theory that even the poorest markets in the world can be revenue generating for companies if they tailored their product and packaging to these markets is considered the "bottom of the pyramid" concept. This concept was introduced by the Late Professor of the University of Michigan, C. K.
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