Brands get their wish: Tumblr rolls out analytics platform

Micro-blogging startup Tumblr announced Thursday that it's partnered with Union Metrics to offer brands and advertisers a full-fidelity analytics platform. On Wednesday at an Advertising Week event in New York, a group of marketers sat down with Tumblr executives to talk about their experiences working with the micro-blogging site's five-month-old ad products.

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