BSkyB will spend £30 million cutting its own cord through Now TV

UK pay-TV leader BSkyB has put a launch cost on its interesting new over-the-top internet TV spin-off Now TV. It told investors on Thursday: "We estimate associated launch costs of approximately £30 million ($46.4 million) will be required for a through-the-line marketing campaign and support of the new product in the fiscal year to 30 June 2013."

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