Design Is Everybody's Business | denise lee yohn: brand as business bites™

It's no surprise that the company behind the much-praised Aeron chair - Herman Miller - would embrace a compelling design ethos. The exquisitely-designed chair is featured in the Museum of Modern Art's permanent collection, after all. And yet, I was captivated by a recent presentation by the company's director of insight and exploration, Gretchen Gscheidle.

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