Do Improved Social Signals Cause Improved Rankings http://t.co/exyXnDXt
August 23, 2012
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Do Improved Social Signals Cause Improved Rankings?
Everyone in search is by now aware that certain social signals are well-correlated with rankings. In each major study published on the subject, the authors point to how correlation does not imply causation (see, for example SEOmoz and Searchmetrics). Dr. Pete even wrote a whole post on the subject.
http://www.seomoz.org/blog/do-improved-social-signals-cause-improved-rankings
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