Facebook and Twitter Don't Know What You Want

Facebook and Twitter, after years of searching for the I-wanna-be-like-Google business model, have settled on ads. The oldest business model on the web, and perhaps the default. There is one pesky problem though: online ads are about matching intent: Alice sells Veeblefetzers. Bob wants to buy a Veeblefetzer today, and you know it.

http://buff.ly/PvHCYV