Facebook Unveils First Non-Social Mobile Ad Unit, Allowing Developers To Buy Clicks To App Stores - TechCrunch

Until now, every Facebook mobile ad had to be triggered by you or a friend's activity, but today Facebook begins testing a new non-social ad unit that lets developers buy mobile news feed ads that open Android and iOS App Store purchase pages when clicked. They're designed to help developers grow their business.

http://buff.ly/Nihukf