Google and sponsored search results: is there a “war on free clicks?” http://t.co/lAmOhaan
July 17, 2012
Advertising
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Google and sponsored search results: is there a "war on free clicks?"
What's happening to Google? The search engine that famously barely tolerated paid links has transformed into a high-powered advertising engine that, in some cases, leaves just 15 percent of page space for regular, non-paid, organic listings. Wordstream, the online marketing company, just completely a study of "high commercial intent" search phrases: keywords that indicate a potential sale may be near.




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