Google's 3 Essentials for Mobile-Friendly Websites

If you've been on the fence about creating a mobile-friendly version of your website, Google has some insight that might help you make the decision. Sixty-seven percent of the 1,088 smartphone users surveyed by the tech giant in July said they were more likely to make a purchase when visiting a business's mobile-friendly site, versus 61 percent who said they'd most likely leave a site that wasn't optimized for mobile.

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