HMV's next digital idea: click-to-collect plastic music

As the market for music on discs shrinks, struggling retailer HMV will try blurring online and in-store to beef up plastic. But is the initiative just designed to defend a fast-diminishing old business? HMV will introduce in-store pick-up for online purchases, as it tries to hold on to a plastic music market it forecasts will shrink by a fifth this year.

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