+3.5M users in 6 months by thinking 'market first, product second' via Sandi MacPherson - QUIBB

'Solve a problem', 'be product-focused', 'start with the user'. Great advice, but not always the best approach. The market and product category that you choose matters, especially when you have big goals. Actively deciding which market you want to be in and picking a product that fits into an existing product category can be a powerful early decision.

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