How to Build a Classic Brand via @Inc http://t.co/5UEgdRry
August 03, 2012
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Eric Ripert on How to Build a Classic Brand
Le Bernardin restaurant has received four stars 26 years in a row. The head chef explains what it takes for a brand to never go out of style. Photo of Eric Ripert courtesy 10arts.com Classic brands: You instantly recognize them... but how did they get there? And how do they remain classic?




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