How To Woo Students And Influence Early Adopters

They're young, smart, tech-savvy, trend-setting--and they might just be rich someday. Win them over now, says Atle Skalleberg of StudentUniverse. With student discounts from major tech companies all the rage--back-to-school offers are active until September from the likes of Microsoft (free Xbox!) and Apple ($100 back!)--we spoke with Atle Skalleberg, CEO of student discounts site StudentUniverse.

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