In Age of Twitter, NBC Rewrites Olympic Playbook http://t.co/ykN4gA5l
July 15, 2012
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In Age of Twitter, NBC Rewrites Olympic Playbook
In NBC's Rockefeller Center headquarters, workers were hustling Friday to transform the "Saturday Night Live" sound stage into a command center for coverage of the 2012 Olympics Games. Much of this is familiar territory for America's No. 3 network. NBC has broadcast nearly all the summer games to the U.S.




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