In-app ads: How to get 20% engagement and 2000% higher click-through

This just may be a blinding flash of the obvious, but apparently we like ads that don't suck. And fit into our current context. And give us something we want. Whoda thunk? MediaBrix, the app ad company, ran a survey to discover what people like and don't like about advertising in apps: Facebook apps as well as mobile apps.

http://buff.ly/PkO0UG