Katzenberg On Impact of Classic Media Acquisition

DreamWorks Animation has made another move to diversify away from reliance on a few film releases every year, announcing a deal to buy Classic Media for $155 million. We spoke to DreamWorks' CEO Jeffrey Katzenberg about how the positive impact of this library of 450 family entertainment brands-including Casper the Friendly Ghost and Lassie-with 6,100 episodes of programming.

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