Majority of Marketers Plan to Increase Mobile Budgets in 2013

A new study found 70% of marketers plan to increase budgets for mobile in 2013. But is this really necessary? Scott Forshay, a mobile and emerging technology strategist for emarketing company Acquity Group, tells Mashable that mobile marketers do not need to increase their budgets, but rather should get smarter about their mobile strategies.

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