Mark Penn, Microsoft’s New Strategist, Hopes to Boost Bing http://t.co/MCarX33j
July 20, 2012
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Mark Penn, Microsoft's New Strategist, Hopes to Boost Bing
Microsoft has hired Mark Penn-a well-known political strategist, pollster and CEO of the Burson-Marsteller public-relations firm-to a new corporate strategy role reporting directly to Steve Ballmer. The initial focus: igniting more consumer use of Bing, the Microsoft Web search engine.
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