Microsoft Assembling "SWAT Team" to Boost Bing

Microsoft tapped former Clinton advisor and PR maven Mark Penn last week to lead a "SWAT team" focused on bolstering Microsoft's consumer initiatives. The first target? Bing, Microsoft's search engine. According to Microsoft, Penn will lead a "cross-functional team focused on consumer initiatives and will draw on his experience in strategic development, branding and positioning to develop and deliver breakthrough ideas that meet consumers' changing and dynamic needs".

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