Microsoft launches nationwide 'Bing it on' TV campaign to challenge Google

Microsoft claims people prefer Bing search results to Google's nearly 2:1, and the company is ready to prove it. Launching today, Bing is rolling out a nationwide campaign to highlight its search benefits and challenge Google. Branded " Bing it on," Microsoft says its new mini-site is designed to allow web users to compare search results from Google and Bing side-by-side.

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