Startups Asking "Why Buy When You Can Rent, Share and Borrow?"

Renting, not buying, is increasingly becoming the choice way for consumers to experience new things, try out new tools, get around and do even more in their day-to-day lives. There are a number of startups cropping up to capitalize on the growing tendency people have not to want to commit to the expense associated with purchases (especially for big ticket items).

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