The Content Conundrum: To Create Or Automate?

When it comes to content creation--even in short bits and blasts on Twitter---the human touch is what will keep marketers relevant and real. A look at J.Crew, Wegmans, NASCAR, and other brands that are getting it right. Last weekend I snagged a lounge chair at our community pool next to a friend and fellow marketer I haven't seen in weeks.

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