This Movie Recruited Instagram Users To Make Its Posters

Ads of the World It's not just brands that have been reaching out to influential Instagram users to promote their products: Now Instagram users are getting into the film business. Montreal-based filmmakers David La Haye and Jay Tremblay's new movie, J'Espère Que Tu Vas Bien, enlisted advertising agency TAXI to get the group "Instagramers Montreal" to collaborate and take images that would be used to publicize the film.

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