Twitter Goes to the Movies

The teddy bear's first tweet, from an account called @WhatTedSaid set up by the Universal Pictures marketing department, was "Hello, Twitter. Kindly go f- yourself." The author of the greeting was Alec Sulkin, co-screenwriter of the R-rated comedy "Ted," who together with his collaborator Wellesley Wild was paid extra by the studio to build buzz on social media ahead of the film's June 29 release.

http://buff.ly/M9zMX1