Twitter, tragic events and the price of social media stupidity

A dress shop committed an act of unfathomable stupidity today when it tweeted that references to "Aurora," site of the horrific theatre massacre in Colorado, were "clearly about our Kim K inspired #Aurora dress." The insensitive tweet, which wasn't the only one of the day, has trigged a rightful cascade of contempt that could stain the company.

http://pulse.me/s/bt0sd