University of Kentucky Making 2012 Season Social With #WeAreUK

The University of Kentucky is known for its successful sports program, most notably the basketball and football teams. Now the football program has launched #Weareuk, a crowdsourced initiative that places tweets on billboards and puts fans in the official poster. Anyone who uses the #Weareuk hashtag will have their tweet or Instagram photo linked to the site.

http://pulse.me/s/bucau