Verizon Wireless gamifies its site and gets 30 percent more logins http://t.co/jwG84blp
July 23, 2012
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Verizon Wireless gamifies its site and gets 30 percent more logins
Verizon Wireless has "gamified" its community web site and received a big boost in traffic as a result. Gamification is the use of game-like mechanics to increase engagement with non-game activities. It's becoming a popular way to boost interest in everything from corporate web sites to education.
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