Want to Build Engagement? Be Inclusive http://t.co/qZQcLSVf
June 29, 2012
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Want to Build Engagement? Be Inclusive
Crowd-sourcing. Co-creation. User-generated content. No matter which of those buzzwords you prefer, the underlying idea is essentially the same: In the world of commercial media, more and more companies are inviting users to help produce the content that they use.
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