Why Every Media Company Needs To Be Product Driven via @businessinsider http://t.co/QXrvvLPW
August 06, 2012
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Why Every Media Company Needs To Be Product Driven
Products are not objects. Products are systems. Today's products have ethereal and intangible facets that combine marketing, technology and interfaces into complex ecosystems. The sum of these parts is the product. When Marissa Mayer was named CEO of Yahoo, product people like me rejoiced.
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