Wildfire Only Sells Ads Through Partner Adaptly, So Will Google Buy Them Too?

Wildfire, just acquired by Google, isn't a social ads company. It relies on its partner Adaptly for access to ads APIs for Facebook and other sites. That means Google may buy Adaptly or another ads company any minute now. Otherwise Google will have to split the profits of social ads sold through Wildfire with Adaptly.

http://pulse.me/s/bM1vZ