Twitter, tragic events and the price of social media stupidity http://t.co/ls7lzlCu
July 23, 2012
/http%3A%2F%2Fgigaom2.files.wordpress.com%2F2012%2F07%2Fshutterstock_28883503.jpg%3Fw%3D440%26h%3D330)
Twitter, tragic events and the price of social media stupidity
A dress shop committed an act of unfathomable stupidity today when it tweeted that references to "Aurora," site of the horrific theatre massacre in Colorado, were "clearly about our Kim K inspired #Aurora dress." The insensitive tweet, which wasn't the only one of the day, has trigged a rightful cascade of contempt that could stain the company.




/http%3A%2F%2Fimg.gawkerassets.com%2Fimg%2F17tp1ihpjxaepjpg%2Fxlarge.jpg)
/http%3A%2F%2Fimg.gawkerassets.com%2Fimg%2F17tonoq6qx0tcjpg%2Foriginal.jpg)
/http%3A%2F%2Fgigaom2.files.wordpress.com%2F2012%2F07%2Fgetglue-hd-2-e1342934724750.jpg%3Fw%3D604)
/http%3A%2F%2Fimg.gawkerassets.com%2Fimg%2F17tos0tiozsggjpg%2Fxlarge.jpg)
/http%3A%2F%2Fimg.gawkerassets.com%2Fimg%2F17tnww1zr03hnjpg%2Fxlarge.jpg)
/http%3A%2F%2Fcdn.arstechnica.net%2Fwp-content%2Fuploads%2F2012%2F07%2Fenyologo.png)
/http%3A%2F%2Fcdn3.sbnation.com%2Fentry_photo_images%2F4739134%2Fmyspace_logo_640_large_large.jpg)