Thousands Use #NotBuyingIt to Call Out Sexist Super Bowl Ads

by Imran Siddiquee Thousands of people worldwide used hashtag #NotBuyingIt on Sunday to call out sexist Super Bowl commercials in real-time. The conversation produced over 10,000 tweets and reached 2 million+ people on Twitter throughout the game.Storified by Miss Representation · Mon, Feb 04 2013 06:48:56The #superbowl commercials are a window into American culture & values.

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