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Posts with #therules category

Posted Aug 28 2012 by Andrew Richard in TheRules

#The Rules of Social Media: Asking Me To Follow You On Twitter Guarantees I Won't

#The Rules of Social Media: Asking Me To Follow You On Twitter Guarantees I Won't

People are always asking entrepreneur Cindy Gallop to follow them on Twitter, but that doesn't make her hit the "Follow" button. Gallop, whose new startup MakeLoveNotPorn is a social media-driven platform that aims to fuel conversation about (and share video of) "#realworldsex," finds Twitter begging decidedly unsexy.In fact, it's not easy to convince Gallop that your Twitter account is worth her attention.

http://pulse.me/s/cB8Xc

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Posted Aug 23 2012 by Andrew Richard in TheRules

#TheRules of Social Media: If You're Bored By Social Media, It's Because You're Trying To Get More Value Than You Create

If anyone knows how to leverage the power of social media, it's Tim O'Reilly. The founder and CEO of O'Reilly Media has a whopping 1,593,190 followers on Twitter--more than the Yankees' Nick Swisher or actress Hilary Duff.So what's O'Reilly's secret to social media success? Giving, not just receiving.

http://pulse.me/s/cw15V

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