The Power Of Being Different

The trick to selling people on your brand is to be different in a way that is highly relevant to your audience. Different in a way that creates competitive advantage. Advantage that is, over time, as sustainable as possible. All of which is to say--it's not easy.

http://pulse.me/s/bcfB2

Facebook Makes It Easier for Mobile Apps to Work Together

On Wednesday, Facebook announced new developer tools for building the social network's features directly into third-party apps running on Apple's mobile operating system. The new release will let apps for iPhone and iPad take advantage of an unprecedented array of Facebook activities.

http://pulse.me/s/bcnJw

Vevo to YouTube: Lower Your Fees or We're Leaving and Taking Justin Beiber with Us

Vevo founder and Sony Music Entertainment executive Doug Morris has given Google an ultimatum: Lower your fees, or we're taking our business to one of your competitors. Morris told the Los Angeles Times on July 11 that if Google doesn't reduce the cost of posting on YouTube, "there are at least three other companies who want to take our videos."

http://pulse.me/s/bc5i8

Hiring, Social Media Experts See Facebook Jobs Board Proposal As Half Baked

Facebook's plans to add job listings to the site is good news for both investors and job hunters, but don't sell those LinkedIn shares just yet. Articles by Dow Jones (which initially reported Facebook's plans to launch a jobs board), Forbes and other outlets went as far as to suggest that Facebook's proposal - which has not been confirmed by the company - could slow LinkedIn's momentum.

http://pulse.me/s/bceh7

The Science of Building a Scalable Sales Team

When I came to HubSpot five years ago, I had never run a sales team, so I didn't know the conventional techniques that sales managers use. Instead, I relied on my background as an MIT-trained engineer to create a system of hiring and development that relies on metrics and quantitative analysis.

http://pulse.me/s/bcbAz